Put your brand
in front of millions.
Connect your brand with one of the world’s largest boxing-focused digital audiences — reaching millions of highly engaged fans across YouTube, social media, podcasts and more.
The numbers
Scale you can measure.
Lifetime video views
Average monthly reach across all platforms
Average monthly video views across all platforms
Average monthly engagements across all platforms
Total YouTube subscribers
Countries reached
5.79+ Billion
Lifetime minutes watched on YouTube
200 Million
Minutes watched on YouTube, last 12 months
123,214
Average monthly podcast listeners
Built in boxing
Fifteen years
ringside.
iFL TV was founded 15 years ago by boxing enthusiast Kugan Cassius and has grown into one of the world’s largest boxing-focused digital media platforms, with over 917,000 subscribers and more than one billion lifetime video views.
The access is the product: fighters, promoters and the biggest nights in the sport, filmed and published for an audience that keeps coming back.
iFL TV — We film stuff.
The audience
Who you reach.
Not passive impressions — a committed, returning boxing audience with the age profile, geography and interests that make sponsorship work commercially.
- 25–3442.3%
- 35–4422.1%
- 18–2420.8%
- 45–548.5%
- 55+3%
- Under 171.7%
Almost two thirds of the audience sits in the 25–44 bracket — peak spending years.
32.3%
Watch time from subscribers
86,600
Subscribers with all notifications on (11.4%)
Brand exposure
Your brand.
Our audience.
Ten owned surfaces where partner branding lives inside the content — from the mic in a fighter's face to the newsletter that lands every week.
Pre-roll & end roll
Ad placement + link in every video description
Your logo
on every
social frame
YouTube
917,454+ subscribers
Pre-roll, end roll, descriptions
370,930+ followers
Grid posts, stories, sponsor bio tag
TikTok
167,700+ followers
Biweekly posts, social frames
X
377,456 followers
Biweekly tweets, social frames
686,314 followers
Biweekly posts, social frames
Podcasts
123,214 monthly listeners
30-second in-episode read
Live shows
Ringside presence
Logo on microphone
Website
iFL TV owned media
Display advertising
Newsletter
Weekly email
Display ad with link
YouTube communities
Weekly posts
Community placements
The opportunity
Why partner
with iFL TV.
Partnering with iFL TV presents a significant opportunity for any organisation looking to establish a strong presence in the world of boxing and combat sports — connecting directly with an established, engaged audience through a trusted digital media platform.
An established platform
Fifteen years of boxing coverage and the largest boxing-focused YouTube channel in the world. Your brand arrives with credibility already attached.
Genuine engagement
38 million average monthly engagements across all platforms. This is an audience that comments, shares and returns — not one that scrolls past.
Global, UK-anchored reach
91 million average monthly reach across 232+ countries, with 68% of the audience in the UK and strong US, Irish and Australian followings.
Inside the content
Exposure integrated into videos, podcasts, social frames, live shows, the website and the newsletter — not bolted on around it.
Partnership opportunities
Three ways to partner.
Every package is available on a monthly basis. Deliverables are exactly as set out in the iFL TV sponsorship offering.
Platinum Partner
£17,500monthly
Full-platform integration. Branding across every YouTube video, weekly posting on every social channel, the podcast read, the microphone, the newsletter and the website.
- Pre-roll & end roll ad across ALL YouTube videos
- Link to YOUR BRAND in all video descriptions
- Link to YOUR BRAND in Linkt.ree on all social platforms with the exception of Instagram
- In video/audio 30 second read on all weekly podcast episodes
- Logo on one side of microphone (minimum 12 month contract only)
- Weekly Instagram grid post
- Weekly Instagram story with swipe up link
- Weekly tweet
- Weekly TikTok
- Weekly Facebook post
- Display ad with link in weekly email newsletter
- @username tagged as sponsor in all social bios
- Monthly competition/giveaway with entry mechanic to include following brand*
- Facilitate gifting to high-profile guests of channel (if required & product supplied)
- Display ad on website
- Monthly story post on Kugan Cassius personal Instagram
- Weekly YouTube communities post
Gold Partner
£12,500monthly
YouTube end-roll branding and links, biweekly posting across the social channels, website display advertising and a monthly giveaway mechanic.
- End roll on all YouTube videos
- Link to YOUR BRAND in all video descriptions
- Link to store in Linkt.ree on all social platforms with the exception of Instagram
- Biweekly tweet
- Biweekly Instagram story
- Biweekly TikTok
- Biweekly Facebook post
- Biweekly YouTube communities post
- Display ad on website
- @username tagged as sponsor in all social bios
- Monthly competition/giveaway with entry mechanic to include following brand
Socials Only
£6,000monthly
Your logo on every social frame across every platform, supported by biweekly posting on X, Instagram, TikTok, Facebook and YouTube communities.
- Logo on ALL social frames used across ALL social platforms including X, Facebook, Instagram, LinkedIn, YouTube Shorts, YouTube Communities, TikTok & Instagram Threads
- Biweekly tweet
- Biweekly Instagram story
- Biweekly TikTok
- Biweekly Facebook post
- Biweekly YouTube communities post
*Monthly competition/giveaway entry mechanic to include following brand.
Ready to put your brand
in the corner?
Let's discuss how an iFL TV partnership could put your brand in front of one of boxing's most engaged digital audiences.
Discuss a partnershipSponsor enquiry
Let's talk
commercially.
Tell us a little about your brand and which partnership you're interested in. We'll come back with availability and next steps.
iFL TV — We film stuff.